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Attraction of the Month, Denmark

Learning through play – for the whole family A LEGO brick is much more than just a brick. The sales and marketing director for LEGO House, Gitte Hedegaard Nipper, has witnessed the magic of LEGO bricks first-hand again and again throughout her career. “I think the genius of the LEGO brick is its ability to transform into whatever you want it to be. It’s such a simple design with an unending amount of possibility.” Nowhere can the power of the LEGO brick to enthuse and inspire be felt more keenly than at LEGO House in Billund, the children’s capital.

ever. “Building something using LEGO bricks teaches you practical skills, but it also teaches you those wonderful ‘soft’ skills that are more important than ever for life in the 21st century – creativity, communication, social and emotional intelligence and cooperation.”

By Louise Older Steffensen  |  Photos: LEGO House

LEGO House is divided into different zones, which support different types of learning and playing. Fans of every age are welcome everywhere and encouraged to play and explore together. “One of our favourite things about LEGO House is that it really draws families together. It’s not just somewhere where you park the kids while you sit in the corner on your phone, you just can’t help

LEGO House is hard to describe. It is an experience centre, a fan appreciation base, a museum and an interactive playground, but it is much more than that, too. “It’s a place full of joy that you have to experience for yourself to know what’s so cool about it,” Nipper asserts. “It connects people of all ages through 114  |  Issue 134  |  March 2020

the power of a little rectangular brick to teach you things and have fun together, no matter your age – we call it the world’s best playdate.” Learning through play has always been at the heart of the LEGO philosophy, and it is a skill that is more important than

Profile for Scan Client Publishing

Scan Magazine, Issue 134, March 2020  

This issue of Scan Magazine greets the brightness of spring with a sparkling issue of cultural colour and fun. We speak to one of Sweden's p...

Scan Magazine, Issue 134, March 2020  

This issue of Scan Magazine greets the brightness of spring with a sparkling issue of cultural colour and fun. We speak to one of Sweden's p...