Scan Magazine | Special Theme | A Taste of Scandinavia – Sweden
Unbeatable biscuit Year after year, the Swedes are blind-testing ginger biscuits to crown the tastiest. And year after year, there is one definitive winner – Kronans. What’s the secret recipe of success? Is it the fact that Kronans uses methods in the manufacturing process that date back to the early 1900s? Perhaps it’s the cedar oil, which brings a unique spiciness to the biscuit? Or might it be that the company is familydriven and cherishes history and heritage? Most likely, it’s a combination of them all, and regardless, Kronans ginger biscuits have an outstanding record of being appointed Best Ginger Biscuit in Sweden – recently by
one of the biggest newspapers in Sweden, Expressen. The panel writes, ‘WOW! It looks homemade and beautiful. The notes of citrus are a perfect complement to the spicy flavour. A superb ginger biscuit.’ The owner of Kronans, Ulf Broman, explains his take on the success: “Our products are high-quality, with a genuine heritage, and are packaged in a way that makes them a unique combination of delicacy, souvenir and present,” he says. They are a pop-
By Sara Wenkel | Photos: Kronans
ular product at Swedish airports, and the company has noticed a significant demand abroad. “Our export is growing, and we are very proud to be available at retailers in Finland and Germany,” says Broman. Chocolate and jams are other products in Kronans’ range of delicacies. “The acidity of our cloudberry jam and the spice of the biscuit complement each other perfectly,” Ulf Broman promises, “making the perfect appetiser for a welcome drink or aperitif.”
kronans.se
Delicious snacks with nothing to hide Working to create a healthier snack industry, Dig/Get Raw are on a mission to build a junk-free future for us all. And they’re showing that it’s possible – without compromising on taste. By Emma Rödin | Photos: Dig/Get Raw
It all began in 2012, when Carolina von Rosen, today co-founder and CEO at Dig/ Get Raw, tried a raw chocolate cake when visiting Costa Rica. To von Rosen, who had long dreamt of starting her own business, this moment became an eye-opener. “The cake tasted so heavenly I couldn’t believe it
Dig/Get Raw is all about great-tasting, junk-free snacks.
46 | Issue 133 | February 2020
contained nothing but goodness,” she says. Filled with inspiration, von Rosen teamed up with her mother to eventually start Dig/Get Raw – presenting organic, vegan and glutenfree snacks with absolutely zero junk. Seven years on, the business is flourishing. “The first few products were created in
my kitchen, where we also managed the initial orders,” explains von Rosen. “It was mad, but things have really taken off since.” Today, the Dig/Get Raw product range includes raw bars, a healthy take on the classic Swedish chocolate ball, and no-bake crumble pies. The latter was introduced last year with a fantastic response from customers, both on ground and in the air. “We have an ongoing partnership with SAS,” says von Rosen. “They’ve been selling our Raspberry Crumble for about a year now but will soon switch to our new White Chocolate Blueberry flavour.” Working with one of Scandinavia’s most well-known brands has opened many new doors for Dig/Get Raw, but that doesn’t mean they’re slowing down. Quite the opposite – they’re just getting started.
www.dig.se Instagram: @getraw.se