All K. Lundqvist’s product and collection images are taken by the Halmstad-based photographers, Tina and Carl Nyblom.
Made to impress When Kristoffer Lundqvist first had the idea of creating his own fragrance, it was with the idea of making a small selection of stylish gifts for friends. Five years later, the project that started for fun has developed into one of Sweden’s most sought-after luxury brands. By Liz Longden | Photos: Tina and Carl Nyblom
Today, K. Lundqvist has around 200 selected retailers worldwide, and its name is synonymous with elegance and exclusivity. However, founder and head of design Kristoffer Lundqvist says that his aim has not changed since he first began. “It started with the realisation that fragrances weren’t just something in the background, that they could actually make people feel good, and with wanting to share that with other people,” Lundqvist explains. “And that’s still what it’s all about today.” 12 | Issue 131 | December 2019
The brand comprises a series of collections, each including reed diffusers, candles and scented sachets, and while the products are undoubtedly high-end, the variety in the range has helped to establish a broad and loyal customer base. There is, Lundqvist says, something for everyone. Not only that, but the brand’s classical elegance gives a versatility that has helped to attract customers beyond the typical demographic for home fragrance.
Kristoffer Lundqvist.