World-leading innovation in vehicle movement The vision of Stringo is to move cars efficiently, simply and safely. Driven by honesty, pride and innovation, this family business in the north of Sweden has become the world-leader in specialist vehicle moving equipment. By Malin Norman | Photos: Stringo
The northern pioneer Stringo is the original vehicle mover, which is used in a range of environments where cars need to be moved conveniently without starting them, including car manufacturing, crash testing, design studios, research and development, and paint shops, but also for instance museums and car dealers. Stringo was developed in Nyland, a small village in northern Sweden of around 1,000 inhabitants, back in 1985 by Göran Fahlén in his mechanical workshop. While the product was cer76 | Issue 126 | July 2019
tainly functioning well, at the time it was difficult to convince Swedish car showrooms of the benefits. However, Stringo eventually found success in Germany and further afield, and later in its home country Sweden as well. “The company has had a typical entrepreneurial journey with plenty of blood, sweat and tears over the years,” admits CEO Nina Thelin, daughter of the founder. What was initially developed as a practical solution for a friend, later became a world-leading product in the automotive industry, with global access and
new subsidiaries in the USA, China and Japan. Production is based in Nyland with focus on developing and manufacturing one product only: vehicle movers in a few different versions. This makes for a knowledgeable, proud and passionate local team.
Fully customised for every client Every Stringo is handmade and customised for the client, making sure it is tailored for each task it is supposed to carry out. It has a robust and userfriendly design, created to assist in heavy, strenuous work, and developed for ergonomically correct handling. Thus, Stringo saves on personnel and provides clear efficiency gains, time savings and environmental benefits. “Some clients tell us that Stringo has changed their whole set-