Photo: Fredrik Bjelkerud
Creating space For over 70 years, Elfa has provided much-needed storage solutions for overfilled wardrobes, narrow hallways and large families in small flats. Everything Elfa does, from creating big storage systems to paying attention to the tiniest of details, serves to free up much-desired living space and make life a little easier at home. By Pia Petersson | Photos: Elfa
The story of Elfa started in 1948, when four bright men with a bunch of ingenious ideas about how to solve various practical household problems crossed each other’s paths at exactly the right time. “Successful pioneers all have a few things in common: commitment, hard work and experience. The story of 74 | Issue 126 | July 2019
Elfa is based on precisely these things,” begins Christine Dalman, senior PR specialist at Elfa. The four men – Arne Lydmar, Nils Strinning, Björn Hoff and Birger Sparring – got off to a flying start. The first of many smart Elfa products to hit the shops
Christine Dalman. Photo: Fredrik Bjelkerud
Promoting Brand Scandinavia! Including Sweden, Denmark, Norway, Finland and Iceland.