Express your personality with accessories This year, jewellery brand By Jolima celebrates ten years of fashion. The collections of stylish accessories add a touch of feminine luxury, in celebration of all women. By Malin Norman | Photos: By Jolima
Swedish brand By Jolima was founded in 2009 by talented designer Josefine Nilsson. For the past ten years, she has pursued her dream of creating feminine and elegant designs. Her vision is to produce jewellery that adds a sense of fashion, with a touch of luxury. “Women should be celebrated and able to feel both beautiful and special,” she says. “Accessories can be a way of showing your personality, to express yourself.” Before setting up her own brand, Nilsson worked for two other jewellery designers, one of which is based in Paris. Every season, she travels back to Paris in search for inspiration. “There is a fan30 | Issue 125 | June 2019
tastic range and diversity available there, and French women tend to wear a lot of accessories. I like watching what they are wearing, seeing if they do casual or dressed up – it’s quite fascinating.” At the very beginning, Nilsson actually designed clothes and accessories, but now the core of the company is very much about jewellery. “Since I was a child, I have been passionate about accessories and stylish details, and it was a dream to have my own fashion brand,” she explains. “By Jolima includes the initials of my names, Josefine Lilly Margareta, and is a love story for my creativity.”
Handmade and handpicked The production is based in China at small, privately owned factories, where Nilsson is in close contact with the management Josefine Nilsson.