Scan Magazine | Design Profile | Salming
Handball athlete and team captain of SG Flensburg Handewitt, Tobias Karlsson and the Salming Hawk.
Legendary performance Börje Salming’s name is already engraved in Swedish history as one of the country’s all-time greatest athletes, a man who achieved legendary success on a global level. The sports performance brand that he founded, and which bears his name, aims for no less. By Liz Longden | Photos: Superstudio
An unconventional trailblazer, born and raised in the rugged beauty of Lapland. A proud athlete of Sami descent, who went on to become one of the NHL’s greatest ever players. A man famed for his strength, his hardiness, and his unswerving desire to continually develop and improve. There are many things that can be said about Börje Salming, the Swedish ice-hockey legend who helped pave the way for future European players in North America. Some people would settle simply for the word ‘legend’. The same striving for excellence without compromise, which hallmarked 12 | Issue 117 | October 2018
ative director. “His attitude was to always give 100 per cent, whether it was a match or just training, and his willpower and fighting spirit is the core around which we build everything we do.”
State-of-the-art innovation Salming’s sporting career, also characterises the brand he founded in 1991. Since 2001, Salming Sports has gone on to establish itself as a leading producer of sports footwear, clothing and equipment in the disciplines of running, floorball, handball, squash, badminton and volleyball. Major markets are Sweden, Norway, France, Switzerland and the Czech Republic, with sister companies operating in Germany and in the US and Canada. “The values of the Salming brand are an extension of Börje Salming’s personality, both on and off the ice,” explains Thomas Nord, Salming’s head of design and cre-
Over 50 per cent of Salming’s turnover comes from footwear, where the company has earned the reputation as an innovator, picking up numerous design awards over the years. Most recently, the yet-to-bereleased Salming iSpike took the gold winner award for Best Product in the category ‘Health and Fitness — Trailrunning Shoes’ at the 2018 ISPO Awards. Developed in collaboration with the Italian rubber outsole specialists Vibram, the state-of-the-art winter running shoe distinguishes itself with its ultra-lightweight, high-performance gripping outsole with spikes, which makes safe and enjoyable running possible in icy conditions.