Scan Magazine | Design Profile | DOFTA
Heavenly fragrances from Sweden Rapidly growing Swedish brand DOFTA makes luxurious scented products: pure home and body fragrances for the ultimate sense of comfort and wellbeing.
and feel is more international, and we can see that our exclusive products are increasingly popular abroad.”
By Malin Norman | Photos: DOFTA
DOFTA has experienced strong growth since its foundation ten years ago, with constant development of new fragrances and coverage in popular blogs, press and on TV. All products and formulations are specially designed and made from scratch by creative director Anna Riller. DOFTA’s collections include perfumes, diffusers and scented candles, as well as body lotions and shower gels. Demonstrating its potential, DOFTA has been named one of the ten most interesting businesses in southern Sweden by Business Sweden, which is owned by 14 | Issue 116 | September 2018
the Swedish Government and aims to help companies expand internationally.
International look and expansion A lot is happening in the market and DOFTA continues to expand globally. Next up is a collaboration with a major player in Dubai, which holds extensive distribution across 19 countries. Following a revamp of the packaging a few years ago, the DOFTA look found its place. “We found our style with a more luxurious expression using elaborate packaging in white, black and gold,” says brand manager Carina Svensson. “The overall look
All DOFTA products are made by hand in Halmstad and come with a special quality guarantee. “This is Swedish craftsmanship,” confirms Svensson. “You can clearly