Scan Magazine | Special Theme | Made in Sweden
Keeping warm, from the inside out Woolpower is in the business of spreading warmth, with the help of nature’s very own functional fabric. The soft and durable material Ullfrotté Original, made of merino wool, ensures warm and dry clothes for outdoor activities. By Malin Norman | Photos: Gösta Fries
Long-term business approach
Based in Östersund, Jämtland, since its beginnings in 1969, Woolpower was originally called Ullfrotté and developed the then new material Ullfrotté Original in collaboration with the Swedish Army.
believe that their products should be manufactured in Sweden and that the knowledge and craftsmanship of their employees should be respected and preserved.
Almost 50 years on, the manufacturing still takes place in the same location in Jämtland, now under the direction of brothers Daniel and Adam Brånby, who also own sister companies Gränsfors Bruk and Svedbro Smide. Their ideology permeates all three companies. They
Woolpower’s range of high-quality thermal wear includes base and mid-layers, socks, and accessories such as headbands, caps and gloves. Ullfrotté Original is made of a mix of fine merino wool and polyamide/polyester and is described as soft, warm, dry and durable – ideal for
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layers during outdoor activities. The wool of the fabric comes from merino sheep in Patagonia and is non-mulesed, guaranteeing ethical animal treatment.
“This is function over fashion,” says product manager Jenny Odqvist Kristensson. “We don’t pay much attention to what’s currently trending. Our garments need to be practical and to last year after year and we strive to make them resistant to wear and tear. Our product development team here in Jämtland actually wear the clothes themselves, as we have the ideal test environment just around the corner.” Woolpower has been widely recognised for its sustainability efforts and Odqvist