Scan Magazine, Issue 112, May 2018

Page 114

Scan Magazine  |  Wellness Profile of the Month  |  Denmark

Wellness Profile of the Month, Denmark

Seaside ‘hygge’ with a touch of luxury Combine the laidback luxury of the Maldives with Denmark’s stylish minimalism and ‘hygge’, and what you get is Hvidbjerg Strand. Located by the coast of the North Sea, the holiday resort offers guests an all-embracing choice of accommodation as well as soul-soothing surroundings and deluxe spa and dining experiences.

Scandinavian interiors. All hotel flats also have a small kitchen as well as a private balcony or terrace and – from the flats on the top floor – sea views.

By Signe Hansen  |  Photos: Hvidbjerg Strand

Flexible ‘hygge’

Nominated as one of the best in its category in Europe last year, Hvidbjerg Strand took its already enchanting holiday experience up another notch. With 23 new luxurious beach villas, a new hotel, and a gourmet restaurant, the holiday resort can today satisfactorily accommodate even the most discerning holiday-makers – with or without children. Owner Steen Slaikjær, who runs and owns the resort with his sister, Lene Grønlund, explains: “For many years, we have been broadening our offer to 114  |  Issue 112  |  May 2018

accommodate the guests who want a bit more luxury while holidaying at the North Sea. We’ve often travelled with children and been annoyed by the fact that, while you might be able to get the hotel experience by having an extra bed for the children in your hotel room, it’s not fun – it’s not a holiday experience.”

Founded in 1976 by Lene and Steen Slaikjær’s parents, Hvidbjerg Strand has been steadily developed into one of Denmark and Europe’s best camping resorts. In 2009, the spa and wellness centre Blåvand Kurbad & Wellness opened and, in 2016, Hvidbjerg Strand was the first campsite in Denmark to receive a ‘superior’ rating.

At the new Beach Hotel, on the other hand, families can get the full hotel experience with two-bedroom flats stylishly decorated in minimalistic but warm

But the beach villas are taking things to another level. “Our beach villas all have a private Jacuzzi and fireplace on the terrace – a lovely place to enjoy a glass


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Scan Magazine, Issue 112, May 2018 by Scan Client Publishing - Issuu