Scan Magazine | Special Theme | Top Swedish Fashion Brands 2018
The Acne Studios Spring/Summer 2018 campaign features Juliette Lewis.
The novel expression of a world outside fashion Acne Studios was born in 1997 when Jonny Johansson created 100 pairs of denim jeans with red stitching, giving them away to friends and family. Inspired by photography, art, architecture and contemporary culture, Johansson has become somewhat of an icon on the Swedish fashion scene – and Acne Studios is his brainchild. By Linnea Dunne | Photos: Acne Studios
Acne in Acne Studios stands for Ambition to Create Novel Expression, but Johansson – now creative director – has also admitted to liking the idea of appropriating a difficult word and making it cool. Arguably, the brand has managed to accomplish both. A Stockholm-based fashion house with a multi-disciplinary approach, Acne Studios creates readyto-wear, magazines, furniture, books and exhibitions, all characterised by Johansson’s keenness to juxtapose design and attention to detail alongside an eclectic use of materials and custom-developed fabrics – still with denim as a key strand to its collections. Among this season’s highlights is the Spring/Summer 2018 campaign starring Juliette Lewis. In a collaboration 38 | Issue 111 | April 2018
between the actress, photographer Talia Chetrit and stylist Vanessa Reid, the campaign and the collection cele-
brate strong women, with Juliette striking a series of poses in an exaggerated display of persona. “I was thinking about the strong women of ‘90s cinema,” says Johansson of the collection. “When Juliette Lewis arrived on set and saw the collection, she started to interpret the pieces by creating a character. During the shoot, Talia mirrored Juliette, creating this amazing direct energy.”