Scan Magazine | Design Profile | Lune Hjem
From flea markets to Norway’s biggest interior design web shop When Lisbeth Tverback hit a wall in her previous job 14 years ago, she started going to flea markets, buying used furniture, fixing it up and selling it online. Today, she owns Norway’s biggest interior web shop, the award-winning Lunehjem.no. By Synne Johnsson | Photos: Marian Strand
“I remember when I started, I brought all the products home and took all the pictures myself. I edited and uploaded them to the web and had to write all the information about the products myself,” says Tverback and smiles. “Today it’s a lot easier; the suppliers are good at delivering high-quality photos and information about the products. When I started out, a lot of the suppliers weren’t even online.” For the first few years, Tverback was alone in the operation of the web 20 | Issue 110 | March 2018
shop, and she worked 24/7. After a year in business, she opened a shop in Tønsberg, an hour outside Oslo. Since then, they have had to move to bigger venues four times.
Varied assortment of Scandinavian design Lunehjem.no mainly focuses on Scandinavian brands, and they work very consciously with their range. Even though the shop has 75 different brands, Tverback aims to make it personal. It boasts
a broad selection of interior design, furniture and lighting items. “The shop and the web shop kind of belong together. There wouldn’t be a web shop without the shop and vice versa. The shop itself is not just a shop; it’s also a showroom for our products and makes everything more personal, putting a face to the name,” she says. In addition to working long hours and having a good understanding of what the customer wants, Tverback points out another important factor to her outstanding success: “This would not have been possible without my fantastic employees, who always want to provide the best service and just give it their all. They feel ownership of what we do, which is important,” she says.