Scan Magazine | Design Profile | Domo Design
A heart of steel, filled with love Domo Design is a shooting star in furniture heaven. Its timeless designs in pure steel are made to live through generations – nothing short of perfection for indoor and outdoor spaces. By Malin Norman | Photos: Domo Design
Based in Småland, Domo Design makes sleek, well-made steel furniture. Domo stands for Design of My Own, and hints at the story behind the brand. Founder and designer Johanna Haglund set up the company three years ago, born out of the desire for timeless furniture in her own home. “I wanted something different, something not everyone else had,” she explains. With the help of her family’s business in steel production, Johanna created a few products of her own design, for herself 14 | Issue 108 | January 2018
timeless. We were used to industrial production and had to challenge ourselves with higher demands on design details, finish and packaging.”
Timeless designs for any room and later for friends. This limited range in pure steel became a huge success and last year, Domo Design sold some 650 products worldwide. All production takes place at Johanna’s family business in Småland, where the facilities and knowledge of producing steel products has been useful in making Domo Design’s products what they are today in terms of high quality and finish. Johanna says: “It was a great opportunity to make use of the existing facilities but make something a bit more creative and
The design is typically Scandinavian in a way, minimalist and with clean lines. Built on simplicity and perfection, it makes for furniture that suits many different homes for generations to come. The consciousness is evident throughout the process, from design through to production and on to packaging, even with handwritten ‘thank you’ notes from the designer. The range includes tables, seating, smart storage solutions such as bedside tables and shelves, and outdoor furniture – in to-