Scan Magazine | Special Theme | Nordic Architecture & Design Special – Sweden
Comfortable, stylish and honest With modern furniture made of high-quality materials from trusted suppliers, Ire Möbel offers a sustainable solution – aesthetically, financially and environmentally. These comfortable yet stylish designs certainly age with pride. By Malin Norman | Photos: Ire Möbel
Located in Tibro with its long tradition of making high-quality furniture, Ire Möbel’s philosophy has been the same since its beginnings back in 1939 – based around the long-term commitment to providing timeless, sustainable quality in both design and production. This uncompromised outlook puts high demands on craftsmanship and care, and also relates to consumers’ impact on the environment.
Olbers on developing new products, always with sustainability at the core. One of her stylish designs is the popular sofa Hanna, with an exposed wood frame that gives it a sense of naked honesty. In line with Ire Möbel’s philosophy to protect the environment, leather waste from Olbers’ sofa Rejoin is used for details in another product, the sofa puff Luggage by another talented designer, Ellinor Eriksson.
“We can see a growing trend and awareness in ecological interior design,” says CEO Dick Thunell. “However, there is still a lack of great-looking, designed furniture that is also sustainable. This is our space at Ire Möbel, to create furniture of the best materials to last for a long time. With our designs, we want to work against the fast-moving trends of wear and tear.”
This year’s collection of furniture and fabrics was inspired by nature. For example, the lush green in pine trees can be found in the wool fabric Lana, and dried grass has inspired the texture and colour in linen fabric Field. The company has even introduced a fully recyclable fabric. Ire Möbel’s furniture has a ten-year so-called makeover warranty with removable, washable and changeable upholstery. As Thunell explains: “Customers don’t have to throw away their sofa if it gets stained; they can buy new upholstery instead and their sofa will last for another ten years!”
Extending life span Ire Möbel works closely with creative designers such as award-winning Emma 134 | Issue 105 | October 2017
Next year, Ire Möbel will launch a range of innovative armchairs in cooperation with a number of new designers. These armchairs and other new products will be showcased at Stockholm Furniture Fair, 6-10 February 2018 in Stockholm.
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