Scan Magazine | Special Theme | Nordic Architecture & Design Special – Sweden
Leading lights between art and design Brightening up homes, public spaces and restaurants alike, Pholc is yet another Scandinavian design sensation making a name for itself worldwide. With an intention to design lamps that balance on the fine line between art and design, Pholc does not shy away from noticeable and bold expressions.
anymore right now, so you’ll have to wait and see who these designers are and what they have created,” Norburg smiles. Watch this space!
By Pia Petersson | Photos: Kimmie Persson (Stylists Amanda Rodriguez and Fanny Fager)
Interpreting Scandinavian design in a wider perspective with an international touch is an essential part of Pholc’s philosophy. “Our heritage is strongly characterised by clean and simplified products, along with genuine quality. We see this as synonymous with a Swedish design legacy,” Maja Norburg explains. She is one half of the husband-and-wife team that started Pholc in 2015. “Together, my husband Samuel and I are driven by the will to establish a design company that contributes to and develops Swedish design. Our products are created by designers who are strongly encouraged to let their talent and ingenuity flourish,” says Norburg. Like many other design companies, Pholc calls the southern province of Småland home. People hailing from this part of Sweden have a reputation for being hardworking, which is something Pholc are keen to honour. “Our Småland 128 | Issue 105 | October 2017
roots are vital; they form the basis of our corporate culture. We work hard, we have high standards and a deep knowledge of what we do. We’ve created a friendly and non-prestigious company culture of which we’re proud,” Norburg explains. Proof, if proof is needed, that the business is moving in the right direction is that one of the designers working with Pholc, Monika Mulder, recently won the coveted Elle Decoration Swedish design award for her lamp Mobil. It comes as no surprise, as such, that Mobil has become one of Pholc’s absolute bestsellers. Maja and Samuel Norburg and the team at Pholc expect to be very busy for the foreseeable future. “We have some very exciting plans in the pipeline, including some interesting collaborations with highly skilled designers. The results of these partnerships will be launched in the next couple of years. I can’t tell you
Web: www.pholc.se Facebook: pholc.se Instagram: @pholc.se