Scan Magazine | Business Profile | Danes Worldwide
Light up your day in an elegant way Neoline crafts LED lights that save energy while energising you with its good looks. The Danish company has maintained its Scandinavian roots while planting seeds around the world for everyone to enjoy their smart technology wrapped in tasteful design. By Mette Hindkjær Madsen | Photos: Neoline
Simple solutions and high quality that saves energy from day one – those are the principles of Neoline and their stateof-the-art LED fixture, designed to fit in anywhere from a warehouse to a stylish office building. The LED market has had a boost in recent years due to its great potential for reducing CO2 emissions, and is projected to continue to grow massively. Neoline develops LED lighting solutions based on the philosophy that high quality pays for itself. “LED is the sensible investment. With great energy savings and short-term returns on the investment, there can’t be a trace of doubt about that,” says CEO of 96 | Issue 104 | September 2017
Neoline, Jens Hedegaard. Neoline uses the best components for their products, be it for touch screens or movement sensors, resulting in solid solutions with long-standing warranties. “We think that this is the best solution – and investment,” the CEO states.
From Holstebro to Turkey Today, Neoline has offices not only in Denmark, but has also flicked a switch in Luxembourg, Israel and Turkey. They deal with clients around the world while holding a steady grip of their Scandinavian roots. “We build our lights on Scandinavian tradition – within both design and quality. Our products are created very
carefully – designed in Denmark, aligned with Scandinavian minimalism and produced in the EU with Neoline’s trademark requirement of excellent quality,” says Hedegaard. Simplicity, functionality and minimalism are the key aspects of Neoline’s design vision. A significant chunk of their resources goes into developing and designing the products. Their attention to detail combined with the minimalistic approach, they have found, enables them to distribute the same LED products to many different types of clients and environments.
A passion for design Two of Neoline’s design series exhibit their Scandinavian design philosophy clearer than any: Neo-Light and NeoVision. They have been created with the belief that simplicity and functionality walk hand in hand.