Scan Magazine | Special Theme | A Spotlight on Danish Apps & Software
The team behind 360 Business Tool has decades of experience developing and implementing business systems for some of Denmark’s largest corporations.
CRM turned upside down Customer relationship management (CRM) systems play an essential role in creating strategies, budgets and forecasts in most sales-driven companies. However, while invaluable to management, CRM tools only provide reliable data when used regularly and reliably by employees. This is why 360 Business Tool was designed from the bottom up, to deliver not just valuable data for the management but, equally, valuable tools for its users. By Signe Hansen | Photos: 360 Business Tool
The team behind 360 Business Tool has decades of experience developing and implementing business systems for some of Denmark’s largest corporations. But in 2010, Henrik Høyer, founder and director of the company, decided to do things differently. He wanted to create a subscription-based CRM tool tailored 32 | Issue 100 | May 2017
for small and medium-sized businesses (SMBs) on the Scandinavian market. Høyer and his team spent the following two years in a basement analysing their accumulated experience to identify the crucial components of an efficient CRM system. “One of the things I was frustrat-
ed with was that systems would typically be sold to the management of businesses on the basis of a lot of fancy charts and numbers, and then the users of the systems were often lost,” explains Høyer. “The CRM systems that ended up being successful were the ones that were useful in everyday tasks, and the ones that failed were the ones that were too ambitious and had no value to the end users. What we realised was that if we create a system that makes life easier for the people who use it, the data, budgets, and charts follow automatically.” Four years later, 360 Business Tool was launched, and today a string of Nor-