Shaping the future of Nordic industry As manufacturers face rising costs, shorter value chains and growing pressure to modernise, Norwegian technology company Goodtech believes that the future belongs to businesses willing to work smarter – and bold enough to invest in change. By Thea Johansen
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Photos: Goodtech
For decades, Nordic industry has built its reputation on quality, engineering expertise and innovation. Today, rising labour costs, global uncertainty and ambitious sustainability targets are forcing manufacturers to rethink how they produce and remain competitive. Helping businesses navigate this transformation is where Norwegian technology company Goodtech has found its purpose. “Our vision is to create winners through insight and technology-driven transformation,” says CEO Margrethe Hauge. Founded in 1913 as Norsk Elektrisk Kabelfabrikk, Goodtech has evolved alongside industry for more than a century. Today, the company is one of the Nordic region’s leading system integrators, 44
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Issue 193
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August 2026
ual challenge. “We’re system independent,” Hauge explains. “We choose the solutions that are right for the problem we are solving.” More than automation
delivering automation, digitisation and electrification solutions across sectors including aluminium, aquaculture, food production, renewable energy and process industries. Unlike many technology providers, Goodtech is not tied to a single supplier or platform. Instead, the company focuses on finding the right solution for each individ-
Although automation is central to Goodtech’s work, the company believes technology alone is never the answer. Real transformation requires a deep understanding of both the industry and the people behind it. “You can’t help someone become better if you don’t understand their business,” says Hauge. This combination of different industrial-domain knowledge and technical expertise has enabled Goodtech to support customers across a wide range of sectors. While their industries differ, many face the same challenge: improving efficiency, gaining better control and making smarter decisions. “We work from the sensor to the boardroom,” says product and solution man-