Vossabia is centred on an old farm in Voss.
Picking red clover for the delicious red clover and rose body scrub.
Rooted in the land – Vossabia’s quiet revolution in natural skincare From a small hillside farm in Western Norway, Vossabia has spent two decades quietly pioneering a natural skincare rooted in a holistic approach to health, with beehives, flower meadows and hand-picked herbs forming the basis of every recipe. Last year, its commitment was recognised when Vossabia received the Excellence Award at the European Natural Beauty Awards, honouring not only its innovation but also its endurance.
faced her own health challenges. Those years prompted a rethinking of how she lived and worked, and slowly the farm became both refuge and resource. What began as making healthy, plant-based products for her family evolved organically into a livelihood.
By Signe Hansen
Vossabia’s story is inseparable from its landscape. The company is centred on an old farm in Voss, ringed by meadows and forest, where bees, herbs and agricultural traditions still form part of a living ecological cycle. “We use what already thrives around us,” explains founder and CEO Renate Lunde. “We keep bees, harvest wild plants, grow organic herbs and maintain meadows with high biodiversity – all of this becomes part of our skin and hair products.” 62
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Issue 184
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November 2025
The work is rooted in a holistic approach to health, and every recipe is built on the nutritional power of medicinal plants, beeswax and honey. “It’s about nourishing and strengthening people while using nature with care,” she adds. About health and nourishment The business grew out of a deep personal shift. After returning to the farm to support her mother, who not long after passed away from cancer, Lunde soon
In the early days, she sold honey at local markets; skincare emerged not from a commercial plan but from exploration. “It wasn’t about branding,” she recalls, “but necessity and curiosity.” Reading studies on honey, beeswax and herbal medicine convinced her she could draw on the farm’s ecology to improve health. As she tended the hives and restored the meadows, she began to notice how quickly people responded to the products. “Customers told me how well they worked for skin issues,” she says, and