Scan Magazine
|
Culinary Profile |
Estonia
Drinks crafted with love in Northern Europe MULL° drinks is tapping into the global trend of mindful consumption. As more consumers worldwide move away from alcoholic beverages in search of sophisticated non-alcohol alternatives, its range of tasty drinks is set to take the world by storm.
a blend of local fruits without any added preservatives or flavourings.
By Ndéla Faye
MULL° isn’t just in the business of crafting exceptional beverages; it wants to foster a culture of mindful consumption. In recent years, a new global trend has emerged where consumers are moving away from alcoholic drinks and increasingly seeking non-alcohol alternatives. Recognising that people are seeking higher quality experiences, the company aims to provide alternatives that allow individuals to enjoy their life to the fullest.
|
Photos: MULL° drinks
Estonia, despite its small size, has emerged as a vibrant hub of innovation. The country is known for its pristine natural landscapes and clean air. It’s also home to MULL° drinks, a company crafting Estonian sparkling wines and alcohol-free sparkling drinks. Although MULL° drinks is a small business, it has grown to become a leading brand – known for its non-alcohol drinks in particular – in Estonia. The company’s alcohol-free line, including the market-leading MULL° NULL range, delights 40 | Issue 167 |
June 2024
consumers with its bubbly, semi-dry sparkling drinks, showcased in a sumptuous champagne bottle and made from
Market leader of a global trend
“We have noticed a shift towards consumers wanting more choice when it comes to alcohol-free drinks, and es-