Scan Magazine
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Design Profile
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Artisanal
Weaving well-crafted products into captivating narratives Artisanal by Tokyovision is a fusion of tradition and innovation. This new e-commerce venture celebrates Japanese culture and craftsmanship, with a range of products that not only serve a purpose but also tell a captivating story. By Malin Norman |
Photos: Artisanal
Tokyovision is a seasoned player in international video production. For over 40 years, the company has shared the beauty of traditional Japanese crafts and culture through video content, collaborating with major international television networks such as France TV, Discovery Channel, and ZDF. Artisanal is Tokyovision’s new e-commerce venture, a way of weaving tangible products into the narratives. “During filming around Japan, we have seen artisans preserve traditional culture and produce high-quality products,” explains Eri Fukuyasu, merchandising 28 | Issue 167 |
June 2024
manager. But the travels also highlighted challenges facing Japan’s craftspeople; declining domestic consumption of traditional crafts, soaring raw material costs, and other issues.” We hope to help by taking traditional techniques that have been handed down over generations and transforming them into a form that suits modern life, and bringing them to the rest of the world.” Japanese minimalism and natural beauty Artisanal is a fusion of tradition and innovation. Two concepts are at the core of the brand; Japandi, which incorporates the aesthetic of Japanese minimalism, and Wabi Sabi, which means natural beauty. An example of the fantastic craftsmanship is the bamboo pouch, made by a bamboo-working artisan in