2_0_DiscoverGermany_Sept2014_Issue18:Scan Magazine 1
Design Top Swiss design tips
Ingeniously simple. Simply genius. Design or function? Pretty or practical? Elegant or plain? Schluesselbrett.ch merges all of these aspects into a single product. When you come home and close the door behind you, what is the first thing you do? Chuck the keys and your sunglasses on the chest of drawers in the hallway? Right. So do many others, probably most. TEXT: LEONIE PUSCHER | PHOTOS: SCHLÜSSELBRETT
Swiss designer Karin Sieber was looking for a product to stylise the daily habit of throwing things down. As an interior designer she began to look for the perfect keyholder for a customer’s entrance hall. When she couldn’t find what she was looking for, she decided to design exactly that: a useful accessory that looks great while simultaneously fulfilling several functions. To keep things like keys,
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sunglasses, and a many other small objects in order, Karin designed the simple and smart solution of Schluesselbrett.ch. It started with a small number of products that Karin offered to customers when designing their living space. “It was such a success that I could hardly keep up with the demand,” the designer recalls. “Using this hype and launching my own label Schlüsselbrett.ch
Karin Sieber, designer and Schlüsselbrett.ch founder
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