Discover Germany, Issue 82, January 2020

Page 114

Augment. Photo: © Interactive Things for Biovotion

The link between humans and data Zurich-based design studio Interactive Things creates data-driven digital tools that “assist, connect and delight people”. In combining strategic thinking, design expertise and practical skills, the award-winning team offers innovative ways to engage people and bring the world of data closer to them. Its impressive client range of globally renowned companies stands as a great testimony for the quality of their work.

just that, like you would find in the US. By founding Interactive Things in January 2010, we created a space to realise these opportunities and solve these challenges.”

TEXT: MARILENA STRACKE

Today, Interactive Things is firmly established and employs a team of passionate experts with backgrounds in interaction design, interface design, information design, data visualisation, data science, and software engineering. As they find themselves right at the intersection between human beings and data, they feel passionate about making data accessible and comprehensible for everyone.

When the five partners, Benjamin Wiederkehr, Christian Siegrist, Christoph Schmid, Jeremy Stucki and Peter Gassner, finished their studies in 2008, they knew that there was a gap in the European market regarding interactive design in general, but particularly in relation to the field of data. 114  |  Issue 82  |  January 2020

“Back in 2008, the term ‘big data’ was not as present in the media as it is today,” managing director Benjamin Wiederkehr recalls. “From the very beginning, the five of us believed that this subject presents opportunities, but also poses challenges and we realised that Switzerland didn’t have specific agencies tackling

Shaping the future