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Unique designs that add tangible value to everyday life The open layouts of modern living spaces tend to integrate kitchens into their residents’ everyday life. Refrigerators, for example, become a consciously orchestrated design highlight in people’s homes. TEXT: SILKE HENKELE  I  PHOTOS: LIEBHERR-INTERNATIONAL DEUTSCHLAND GMBH

Founded in 1954 and based in Ochsenhausen/Baden-Württemberg, Liebherr’s domestic appliances division has been producing bestsellers for many decades. “Our refrigerators’and freezers’high quality and distinctive design have for many years now left a lasting impression on consumers. Our products stand for quality and reliability − brand values expressed in our appliances’ elegant, classic design,” explains design manager Romy Bloch. As Bloch points out, products by Liebherr are particularly user-friendly: “Their technology and functionalities have been thoroughly thought through down to the smallest detail. They are perfectly in tune with the demands of 16  |  Issue 72  |  March 2019

modern life. Their interior fittings are flexibly adjustable to match personal preferences. The outer SmartSteel-surfaces are easy to clean and they repel fingerprints. As the cleanability of our products is one of our top priorities, removable parts are dishwasher safe. Thanks to a special technique, our appliances are really easy to open, too. Refrigerators could not be more convenient or suited for everyday use.” The distinct, minimalistic design of Liebherr’s refrigerators calls for rigorous attention to details. Bloch adds: “The ‘HardLine-Design’ of our doors and their lateral light edges is instantly recognisable: It stands for the quality, excellence and precision of our products.”

One of Liebherr’s latest designs is the Monolith-series − integrated cooling appliances in the luxury segment, whose classic elegance and modern technology has already been awarded the renowned IF Design Award 2019. “The use of high-class materials of glass, aluminium, high-grade steel and their harmonious interaction with a clean-lined design give this series its highly exclusive touch,” explains Bloch. “Luminous side walls evenly and softly illuminate the coolers’ interior and make the handling of Monolith-appliances a truly unique experience. The Monolith-series also meets the challenges of the current health trend. Liebherr’s BioFresh-technology keeps food fresh for a long time and turns this new generation of cooling units into a trendsetter for sustainable food management.” Liebherr − inspiring tangible design and fascinating modern technology, day after day.

Profile for Scan Client Publishing

Discover Germany, Issue 72, March 2019  

Discover Germany promotes German, Swiss & Austrian Design, Tourism, Food, Culture and Business.

Discover Germany, Issue 72, March 2019  

Discover Germany promotes German, Swiss & Austrian Design, Tourism, Food, Culture and Business.