Discover Germany | Exclusive Business Profiles | KIRCHHOFF Witte GmbH
MAXX Plus and MAXXPRO Nature.
TEXT: MARILENA STRACKE I PHOTOS: KIRCHHOFF WITTE GMBH
Maximum torque with innovative handle design ‘Made in Germany’ ‘Design follows function’ is the credo of WITTE, one of the leading German manufacturers of innovative hand tools in the premium segment, with perfect handle design for optimum force transmission. Founded in 1785, WITTE has over 230 years of experience, uses innovative materials and shows excellent craftsmanship throughout. Since the beginning, it has simply stood for extraordinary hand tools. For the German manufacturer of premium hand tool series, the handle is the connecting element between the tool and the user.“The handle design and its ergonomic requirements, the used materials and particularly those used for the surfaces, play a major role in the relationship between tool and user,” sales and marketing manager Martina Hagebölling explains. “Those factors are crucial for the tool’s efficiency and functionality.” WITTE’s sophisticated and innovative surfaces are an absolutely unique selling point. For professional works in wet and oily environments, WITTE developed the MAXX Plus range. The unique screwdriver features a patented microfibre coating. “This guarantees maximum grip and best slip-resistance for wet or oily hands, it sup72 | Issue 62 | May 2018
ports optimum force transmission even under difficult conditions and increases safety during its use,” says Frank Rohlfs, head of product development at WIITTE. The MAXXPRO Nature screwdriver series with its cork inlay is unique in the market and also an outstanding example for WITTE’s innovative spirit. “The MAXXPRO Nature series stands out with its non-slip grip and is especially favoured by nature and design fans,” claims Hagebölling. “Carpenters, who usually prefer screwdrivers with a wooden handle, like to choose this series due to the used cork, which regrows naturally, its perfect shape, ergonomic features for optimum force transmission and a safe work environment.” A traditional wooden handle cannot offer this. The cork’s natural, pleas-
ant haptic and its natural moisture absorption, are further benefits. Aside from the surface finish, the entire MAXX range stands out on the market thanks to the range’s ergonomic features, which showcase WITTE’s supreme standard. The characteristic triangular shape of MAXX screwdriver grips provides not just an ergonomically ideal rotation angle of 120 degrees, these are also the only screwdrivers on the market where each handle size has been designed individually regarding the handle’s contour, centre of gravity and form to create the ideal ergonomic handle for perfect force transmission. Aside from metal works, the traditional company has the perfect manufacturing expertise, which allows for processing extraordinary material for innovative added value. All users’ highest demands are met with top quality solutions: ‘Made in Germany’. Find out more about WITTE on their website, Vimeo and YouTube.