Discover Germany | Design | iCrush GmbH
Fine jewellery with a story For many of us, our favourite piece of jewellery carries meaning. It has a story attached to it and often it is a symbol of a fond memory. This is also the philosophy of fine jewellery design company iCrush. Their creations are subtly elegant and delicate, and they are inspired by true stories and people. TEXT: MARILENA STRACKE I PHOTOS: CHIARA LEUGH, COPYRIGHT: ICRUSH
The Cologne-based jewellery designers of iCrush seek beauty in the small details. Their filigree pieces are stunning in their simplicity, playfulness and purism. The various collections show that, in order to have an impact, jewellery does not have to be big nor pompous. Indeed, iCrush follows quite the opposite approach. “Our jewellery stands out with its delicateness 8 | Issue 55 | October 2017
and subtlety,” explains iCrush’s marketing manager Claudia Ritzenhoff.“We love fine jewellery and we believe that one can find great beauty in small delicate things.” The idea for iCrush and the desire to design jewellery has been present for a long time, explains Ritzenhoff further. In 2013, the team behind iCrush opened its very first
retail store for fine jewellery in Cologne, not actually expecting that it would develop into a much bigger adventure. Through various trade shows, iCrush slowly made a name for itself. The creative team continuously improved the quality and designs of their pieces and, step-by-step, iCrush became a jewellery brand in its own right. Today, iCrush provides fine jewellery to over 1,000 international resellers and their fabulous pieces are also directly available in their brand-new online store. To kickstart the online shop, iCrush presents their classic collection called ‘Your Soul’ as well as their bestsellers.