Discover Germany, Issue 54, September 2017

Page 48

Discover Germany  |  Exclusive Business Profiles  |  TECHNIKdirekt TECHNIKdirekt shop.

TECHNIKdirekt’s product range.

Ordering technology directly online – fast, secure and with optimum customer service TECHNIKdirekt is one of the leading online stores selling up-to-date and highquality technology and brand products in Europe. The online retailer is part of the Duttenhofer group, a renowned retail company with headquarters in Würzburg. With more than 40,000 listed products, TECHNIKdirekt has a large assortment ranging from TV and Hi-Fi to photography, smartphones, interiors, computers, games or office supplies. TEXT: JESSICA HOLZHAUSEN  I  PHOTOS: TECHNIKDIREKT

“TECHNIKdirekt is a service provider focusing particularly on tech-savvy customers in their prime,” says Martin Saftenberger, head of sales. “We currently for example retail a high-quality drone by market leader DJI.”The DJI Mavic Pro, popular among customers, is a very lightweight camera drone that, when folded together, is no larger than a water bottle. With 4K video, a transmission range of seven kilometres and a speed of up to 64 kilometres per hour, the drone is a tool for people who intend a more professional approach to video production – without needing a whole team. Only one product out of many, but it illustrates TECHNIKdirekt’s focus on good-quality and unique products. 48  |  Issue 54  |  September 2017

Direct and personal service is important for TECHNIKdirekt as customers can rely on a team of experts when shopping who advise them and answer their questions via phone, e-mail or chat. “Our product specialists help customers to find exactly what they are looking for and answer their questions concerning products very fast and competently,”says Martin Saftenberger.

payment options: direct payment, PayPal, Mastercard, Verified by VISA, American Express, 3-D Secure, advance payment or payment by cash on delivery – to give a few examples. A modern logistic centre allows TECHNIKdirekt to handle orders effectively: “Because we store all products in our own logistics centre and send them out from there, we can guarantee a very fast delivery,” explains Martin Saftenberger. This is an important factor, not only because people do not want to wait a long time for a new exciting product or tool, but also because people who ordered additional equipment might need it as soon as possible to continue working on their projects.

A special search tool makes it easier, comfortable and fast for people to find the right product, accessories and supplies for various devices. TECHNIKdirekt was rated ‘very good’ at Trusted Shops and idealo, not only because of the product range and quality, but also because of the various

The DJI Mavic Pro.