Discover Germany | Special Theme | Interior Design Germany
Gerald Schatz and his wife receive the reddot award.
The alluring blend of dynamic design and purity Furniture can be so much more than a mere practicality; furniture can be a statement. Tojo Möbel is an ambitious pioneer of cutting-edge, state-of-the-art furniture with that particular puristic, innovative touch. TEXT: SILKE HENKELE I PHOTOS: TOJO MÖBEL GBMH
Founded in 2000, it has always been Tojo Möbel’s aim to model affordable furniture for a steadily growing customer base wishing to buy puristic, design-oriented, easyto-handle furniture with a difference.“It all started with my job at a moving company. To drag bulky pieces of furniture through small staircases was really hard and a veritable nuisance. I became highly motivated to construct a piece of furniture that was much less hassle. Well, what can I say –‘system’, Tojo’s first series, became a still ongoing success story,”Gerald Schatz, founder and owner of Tojo Möbel, reminisces. Almost 20 years have passed since then and today Tojo Möbel is more successful than ever. “There is an increasing demand for simplistic, yet stylish and unique pieces of furniture - a demand we are very happy to meet,”analyses Schatz. This appreciation 14 | Issue 54 | September 2017
that is extended towards the puristically designed furniture shows in the number of awards Tojo Möbel has been awarded over the last couple of years. In 2017 alone, for example, the Tojo parallel-series has been awarded the European Product Design Award, the reddot design award for product design as well as the German Design Award. Other awards are too numerous to mention and Tojo has already been nominated for various awards to be given out in 2018. “We are very proud of our success on the market and the recognition we continue to receive from the industry,” says Schatz. “This recognition is a huge motivation to be even better and more inventive in the future,”he concludes. One of the latest innovations is the series Tojo-steh, which is newly available. “The series Tojo-steh is one of our latest master-
pieces. Easy to use and pleasant to look at, it is the essence of Tojo’s puristic approach,” introduces Schatz Tojo’s new design. We are looking forward to more exciting designs yet to come from Tojo Möbel. Take a look at their complete offer online. It is worth it! www.tojo.de/en
Discover Germany promotes German, Swiss & Austrian Design, Tourism, Food, Culture and Business.