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Discover Germany  |  Special Theme  |  Interior Design Germany

Better sleep for a better world Inspired by nature and motivated to uphold sustainable practices, Nina Wood founded ia io organic bedding. Offering truly organic cotton bed linens, ia io aims to create a better sleeping environment and a better world. Products are made from cotton organically farmed under strict regulations. Buyers are often misinformed about what labels actually mean, especially what differentiates organic cotton from natural cotton, yet distinguishing the two is of utmost importance to ia io. Nina Wood explains why: “Organic cotton is a protected term, companies who use the term ‘natural cotton’ to sell their products are essentially mislead-

NEW NEEDS – NJU PRODUCTS IDEAS FOR THE NEW NORMAL

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ing buyers. Cotton is always ‘natural’, even when treated with chemicals, so the term means nothing.” The company’s concern for ecology also extends to the manufacturing process, working closely with local production plants and creating more sustainable designs. The comfort, look and feel of the product is as important as its environmental impact. Higher thread counts and sim-

TEXT: JAIME HEATHER SCHWARTZ  I  PHOTOS: IA IO

ple designs are integral to the company’s philosophy and efforts to contribute to an overall state of well-being. “We feel our bed linens allow one to rest peacefully and we believe sleeping well is a prerequisite for total health,”says Nina Wood. Not only does ia io seek to improve sleep, but extend a feeling of wellness into the whole home and out into the larger world. “With our bed linens you could potentially, so to speak, change the world in your sleep,” says Nina Wood, playfully. www.iaio.de

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Discover Germany, Issue 54, September 2017  

Discover Germany promotes German, Swiss & Austrian Design, Tourism, Food, Culture and Business.

Discover Germany, Issue 54, September 2017  

Discover Germany promotes German, Swiss & Austrian Design, Tourism, Food, Culture and Business.

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