Discover Germany | Special Theme | Consumer Electronic & Technology Trends 2017
Consumer electronics, for example, coin our everyday lives like never before. German living rooms simply cannot be imagined without flat screens, gaming consoles or multi-room systems. At the same time, classic entertainment electronics increasingly merge with mobile IT devices like smartphones or tablets that increasingly establish themselves as control centres for technologies from the entertainment sector. What is more, is the future-oriented area of virtual reality: many consumers are fascinated by this respective technology after using it for the first time. The latest sales forecasts also confirm the enormous potential of virtual reality. However, not only virtual reality holds enormous potential; consumer technology does too. Barely any other sector is coined by such a large and rapid succession of disruptive innovations. Through digitalisation and interconnectivity, newer and more efficient products are developed all
the time. For this, once popular devices such as the classic camcorder or navigation systems disappear on the other hand. The smartphone has effectively changed the consumer technology market, as well as consumer behaviour. It typifies the merging of consumer electronics with IT and communication technology. As can be seen, technology and digital solutions from all walks of life significantly coin our everyday lives. Thus, for this issue, we decided to handpick some of Germany’s greatest innovators in the above-mentioned fields of consumer electronics, technology solutions, digital innovations and more. Get inspired by their latest innovations, inventions and products. To find out more about current technology, consumer electronic and digital trends, take a look at the following pages.
Issue 53 | August 2017 | 63
Discover Germany promotes German, Swiss & Austrian Design, Tourism, Food, Culture and Business.