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CEO Dr. Inacker and his team.
Communication is the key The WMP Eurocom AG, an independent communications agency based in Berlin and with offices in Frankfurt, Munich and Hamburg, is very aware of the necessity for communication in today’s business climate. Whoever does not communicate properly will soon be out-communicated by competitors. Since its foundation in 1998, WMP has worked with its diverse clients to establish sustainable communication strategies regarding all relevant topics.
serves as CEO of the WMP Eurocom AG. He has extensive experience in the media world, for example as a managing editor of the WELT am Sonntag, as well as in leading corporate functions at Daimler AG and Metro AG.
TEXT: THOMAS SCHROERS | PHOTOS: WMP EUROCOM AG
In its almost 20 years in the field, WMP has been shaped by various influences. Of course, there are developments with regard to the market and clients, but more than anything else it has been the different notable personalities, from the founders to current managers, who made the agency what it is today. While the founders were entrepreneur Roland Berger, long-time German foreign minister Hans-Dietrich Genscher, Ulf and Ernst-Wilhelm Rittinghaus, as well as Ludger Staby, former managing editor of the Bild newspaper Hans-Hermann Tiedje has led the company for the longest time. Starting as 94 | Issue 52 | July 2017
a board member in 2000, he went on to become chairman and is currently head of the board of directors. Over the years, many more personalities have worked with WMP and made their projects success stories. Among them are Bernd Schiphorst, head of the board of directors at Hertha BSC, political consultant Klaus-Peter Schmidt-Deguelle, former business secretary Günter Rexrodt and former Porsche CEO Wendelin Wiedeking and former Mercedes and Metro CEO Eckhard Cordes. At the moment, Dr. Michael J Inacker
Based on their values of trust, discretion, dependability and open-mindedness, the consultants at WMP approach each project with complete transparency towards their clients and an ethical code of conduct. With an extensive network in the German economy, media and politics, the agency is able to offer services that include all fields of communication. Among them are public relations, financial communication, crisis communication, healthcare, litigation PR and digital communication. Speaking the journalism language is one of the most important aspects of the consultancy work. With longstanding experi-
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