Discover Germany | Wine & Dine | Bataillard
Successful marketing for wine brands The wine market is characterised by an abundance of many different wines. Swiss-based wine merchant and marketer specialist Bataillard offers an inspiring concept for the sales and distribution of high-quality wine that makes the company a trustworthy partner for wine shops, retailers, gastronomy and end consumers alike. TEXT: SILKE HENKELE I PHOTOS: BATAILLARD
Wine merchant Bataillard can look back on a long and colourful history. What started as an importer and exporter for wheat back in the 16th century, has today become a successful wine merchant of Swiss and 36 | Issue 52 | July 2017
international exquisite wine brands. “Our history is a notable one indeed. It is marked by determination, innovation, and quality orientation and constitutes the fundament of what Bataillard represents today,” says
Stefan Keller, CEO of Bataillard AG, proudly explaining Bataillard’s beginnings. More than a wine merchant To call Bataillard a wine merchant is an understatement and describes only one aspect of its business. “Bataillard is much more than a wine merchant. While we focus on the import and distribution of high-quality wine brands mainly from Switzerland (Provins, Delea), Italy (Senza Parole, Villa Sandi), Spain (Mariposa, Contino), France (Guigal, Jacquart), Chile
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