Discover Germany | Special Theme | Made in Germany
Take a bow:
Stange bow ties let you show your personal style Family-owned Stange Berlin is the only self-manufacturer of bow ties in Germany and was originally founded in 1934. From the colourful to the classic, Stange Berlin offers a wealth of choice and a bow tie for every occasion.
pre-bound and simply adjusted. The company will gladly take on special requests for custom-made products as well.
TEXT: JAIME HEATHER SCHWARTZ I PHOTOS: BANDELIN, BERLIN
Although holding on to their traditions, Stange Berlin has still moved into the modern age. Besides visiting them at their Berlin location, customers can browse through their collection and purchase their wares through their online shop. Speaking on how the bow tie has maintained its allure over time, Jürgen Stange says: “The world is changing. Often, it’s the small things that have the biggest effect, and that extends to very personal matters as well.” For those ready to set themselves apart from the crowd, an elegant and eye-catching bow tie makes a bold statement.
Providing some insight into what has kept the business going, Jürgen Stange, secondgeneration leader of Stange Berlin says: “Our product is an accessory for individualists and we have created a niche that stands out from what is nowadays mass produced in Asia.” Speaking about what he likes best about the work, he says: “I particularly enjoy our cooperation with the Italian silk weavers, and knowing we produce products that fulfil not only our high-quality expectations, but those of our customers as well.” 24 | Issue 52 | July 2017
For the Stange family, bow ties are a symbol of individuality and self-esteem and they allow the wearer to express these sentiments in their own personal way. “The bow tie can be viewed as the crown of every outfit,” explains Jürgen Stange. “It sets the tone and feel of any look, either through its harmony with the rest of the outfit or through its contrast.” The two most popular Stange bow ties are the ‘profi’ and the ‘easy’, both available in six different forms. The former is manufactured in one piece according to specific collar widths and tied by the wearer, while the latter is
www.stange.berlin