Discover Germany | Culture | voestalpine Stahlwelt Michael Kirchsteiger, MD voestalpine Stahlwelt.
80 full chrome steel balls.
AT T R A C T I O N O F T H E M O N T H
‘Forming an experience stemming from innovation’ The voestalpine Stahlwelt brandland offers an interactive and fascinating in-depth look into the world of steel. TEXT: CORNELIA BRELOWSKI I PHOTOS: VOESTALPINE STAHLWELT
Be it cutlery, cars or architecture, steel is present in our lives in so many ways and facets that for most people it has become commonplace. Ever since the beginning of the industrial age, steel brings mankind forward via train tracks, steel bridges and even through space rockets. Steel connects continents and people through all ways of travel and the possibilities and fields of application are still endless. However, few of us know in detail how steel is actually produced and processed so that it can equip us with all the indispensable items we like to use on a daily basis. At voestalpine in Linz, visitors both young and old can jump into the world of steel production enjoying a stunning architectural construction, enhanced by light and 44 | Issue 49 | April 2017
sound installations. The exhibition concept offers a unique approach, making science and knowledge transfer an allencompassing and joyful experience. The glimmering steel and glass structure, created by Linz-based Schremmer-Jell architects, is set right next to the voestalpine industrial plant itself and adds an impressive landmark to the urban development context of the city of Linz in Upper Austria. Its periscope-like shape symbolises the open and outward policy of the globally active corporation, offering a full view of the factory premises and the plant itself. A gigantic steel rotunda, modelled after a steel plant crucible, ‘hangs’ inside of the construction and constitutes the central
part of the exhibition. Large chrome steel balls with a diameter of up to 2.5 metres are marking the enchanting visual highlight of the exhibition. Integrated throughout the parcours, some of them are broached and even accessible, offering fascinating information on the world of steel making and processing. Connected to the ‘crucible’ is the ‘tower’, with more impressive exhibits and interactive stations where you can even produce your own steel mixture. Just like in a real plant, footbridges take the visitor further up level by level. The ‘journey’ is accompanied by spherical sounds inspired by the steel production process, as well as breathtaking light effects from the 700-square-metre-large LED area lining the inner wall of the crucible. Your ‘expedition’ will take you through the areas of steel making and processing, steel products and steel successes, with the top level providing information and
Discover Germany promotes German, Swiss & Austrian Design, Tourism, Food, Culture and Business.