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Discover Germany | Special Theme | Swiss Design Highlights

Top: Piuric stands for modern and timeless elegance. Left: All furniture is manufactured with the highest precision. Right: Pure, functional, clear designs all around. Bottom: The production process is marked by attention to detail.

PIURIC pure furniture - pure handmade - pure Swiss made Timeless, modern, purist. These are the elements that characterise the Swiss label Piuric’s handcrafted furniture. All products embody a unique clarity in design and thought. Their elegant, functional and modern aesthetics create an environment that promotes the harmony of living well. TEXT: ELISABETH DOEHNE I PHOTOS: HERVÉ LE CUNFF AND PIURIC

The Swiss label epitomises the design and realisation of rooms and furniture with unique character. All Piuric furniture are just that – pure, clear, and timelessly functional. Located in Zurich, Switzerland’s cosmopolitan centre, the label’s store is only minutes away from the central train station. The label’s philosophy, ‘Good design is conspicuously unobtrusive’, characterises the beautiful forms and colours of the handmade products. Reductionist design and durable quality “For us, design and development means simplifying, reducing to the essential without affecting function. We strive for pure and simple shapes with the aim to create timeless and durable rooms and furniture,” explains Piuric’s director Jürg Ammann. “We attach great value to quality, high-grade materials and perfect 22 | Issue 43 | October 2016

workmanship to the finest detail. We don’t do mass production. All furniture is handmade in our ateliers in Zurich, produced in small series or tailor-made. This enables us to respond to individual customer needs and create distinctive furniture with a personal touch.“ The furniture and interior textiles, individually manufactured by hand in Switzerland, are produced with the highest European quality materials like woods, textiles and leathers. The label only produces furniture collections in small series or customised furniture for their individual customer’s needs. For instance, their furniture can be personalised in a number of ways; perfecting the seating comfort, upholstery, or height to match the client’s needs. The label also offers personal design consultations to work with both

private clients or planners and architects who are creating public or corporate spaces. Manufactured with love Simplicity, timelessness and pure forms are the pillars that best describe Piuric’s products and design solutions. In addition to handcrafted furniture (sofas, chairs, chaises, beds, closets, sideboards and tables) Piuric’s collection includes interior textiles, upholstery, curtains, indoor shadings, and textile wall coverings.Throughout the whole process – from the initial conceptualisation, to designing the shapes and form, planning and to the realisation, Jürg Ammann and his skilled team manufacture each product with love, guaranteeing the purest, most beautiful furniture. www.piuric.ch mail@piuric.ch

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Discover Germany, Issue 43, October 2016  

Discover Germany promotes German, Swiss & Austrian Design, Tourism, Food, Culture and Business.

Discover Germany, Issue 43, October 2016  

Discover Germany promotes German, Swiss & Austrian Design, Tourism, Food, Culture and Business.