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Discover Germany | Special Theme | CeBIT 2016

voice or video calls, transfer images, share documents and screens or collaborate on virtual whiteboards.”VoIP can be used at the office, but also during your travels or at home. “Many businesspeople today carry their IP phone connection on a smart phone application when travelling and use the same office numbers wherever they are.” Of course, like with any mobile application or use of computer-based technology, security is a key aspect. “Snom telephones are ethically guaranteed to be free of any Spyware and in addition adhere to the rather strict German data privacy laws,”explains Nadahl Shocair. Even though no IT network is 100 per cent impenetrable, Snom suggests only working with trusted consultants and providers when building an IT network – especially when VoIP becomes part of its structure. Firewalls and monitoring software for example should never be neglected. Snom Technology, says CEO Nadahl Shocair, aims and promises to engineer the “best business telephones in the world”, a brand promise that stands on four pillars. The first pillar is the audio quality: carrying and delivering voices over the internet is not an easy task, especially when it comes to sound quality, emphasises Shocair:“We

utilise some of the worlds most advanced voice quality engineering tools.”The second pillar is – how he describes it – the sophisticated software. For more than 15 years now Snom has developed and improved its VoIP software. Speaking in technical terms: each telephone operates on about 700,000 lines of computer code, making it not only secure but easy to adapt with over 900 individual features consumers can choose from according to individual needs. The third pillar of Snom’s brand promise is its design. German industrial designers work with attention to detail according to Snom’s German engineering heritage, says CEO Nadahl Shocair:“Special attention is given to the look and feel of the keys, the laser cut and lighted alert keys, the weight and balance of the handsets, the precise fit of all parts, the significant thickness of the plastics, the quality of the cords, the nonslip rubber feet, the high-resolution displays, the audio chambers, the 360-degree alert light, the navigation rocker switch and even the sound of the handset hanging up.” To put it short: everything was designed “on purpose”.

sellers across Europe and the world, but we also provide technical support 24/7 through our European multi-lingual help desk,”says Shocair. Snom has worked for respectable clients like the University of Würzburg, the Birmingham Women’s Hospital or Orange Dominican Republic. With a project starting in 2005, the University of Würzburg for example replaced its old ISDN system with IP telephony. The main challenges were that every staff member needed their own individual phone number, while at the same time separate phone numbers for organisational units were necessary as well. Phones at public areas like corridors, the lobby, in elevators or seminar rooms had to be considered. Students needed their own numbers and the limits for future growth had to be as few as possible. While the University’s IT department laid the technological basis, Snom secured a contract to install its‘Snom 370’phone, which was so well received after a testing period that the number of phones used was increased to 4,500 only shortly after its introduction. www.snom.com

The last, but maybe the most important, pillar is the German-based support centre. “Our complex VoIP equipment is not only installed by thousands of trained re-

Main image: Snom’s D375 model. Below: Snom’s Ci1000 model. Portrait: CEO Nadahl Shocair.

Issue 36 | March 2016 | 75

Profile for Scan Group

Discover Germany, Issue 36, March 2016  

Discover Germany promotes German, Swiss & Austrian Design, Tourism, Food, Culture and Business.

Discover Germany, Issue 36, March 2016  

Discover Germany promotes German, Swiss & Austrian Design, Tourism, Food, Culture and Business.