2_0_DiscoverGermany_Issue36_March2016:Scan Magazine 1
Setting new standards for communication Much has been written about changes in the workplace brought on by the digital age, with efficiency, productivity and flexibility all increasing as a result. But, as our workplaces become more fragmented, many fail to address the complex task of finding the right technological solution for unified communication. TEXT: EMMIE COLLINGE I PHOTOS: PASCOM
These days, ‘your call cannot be taken’ just will not cut it with clients, so the need for an easy-to-access communication platform is certainly there – and it just so happens to be Germany-based pascom’s speciality. Up and running across Europe with a recent expansion into the UAE, mobydick is their advanced software-based phone system that essentially supplies and unites telephone lines running through the internet to one centralised communication platform while supplying each user with a concise overview of current goings-on. pascom, Discover Germany learns, is living proof of this efficiency
as we are seamlessly (and unsuspectingly) put through from Peru to Germany after calling the London office. An idea not just understandable for those in the boardroom, pascom’s James Barton explains from his home office exactly how mobydick is setting new standards for communication across all sectors, and for small and medium-sized enterprises (SMBs) in particular. As ISDN networks continue to lose their dominance, pascom fill a glaring gap in the market with mobydick, which first came into the real world in 2006 after the company was initially launched in 1997. Able to be installed virtually or by national representatives (pascom are active in 12 countries), Barton explains how mobydick can be managed with the minimum of difficulty due to a specially designed admin interface. Imagine if a valued member of staff plans to relocate, continues Barton, why bemoan their loss when mobydick can simplify the situation
by linking teams virtually. Should one team be unavailable or flooded with incoming calls, Barton reveals how another employee could take a virtual step into their team with the click of a button to provide backup. Always looking to innovate communication, pascom’s latest technological development is the mobydick cloud solution, which launches at CeBIT 2016. The cloud solution essentially eliminates the need for centralised software as well as eradicating the drawbacks commonly associated with cloud solutions. Usability, scalability and flexibility are just some of the many qualities that pascom and mobydick deliver and, as a growing company active in multiple countries, pascom are testament to the benefits of a system that allows you to open your business to new possibilities and productivity. www.pascom.net
Issue 36 | March 2016 | 67
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