2_0_DiscoverGermany_Issue36_March2016:Scan Magazine 1
CeBIT 2016 puts the spotlight on digitalisation With every passing year, business and society are being more and more profoundly impacted by digitalisation. This sweeping wave is giving rise to a steady stream of innovations powered primarily by digitalisation. Thanks to its sharp and determined focus on digital business, CeBIT today ranks as the world’s foremost event for the digital transformation. TEXT: HARTWIG VON SASS, DEUTSCHE MESSE AG | PHOTOS: DEUTSCHE MESSE, RAINER JENSEN
Hannover, Germany. From 14 to 18 March, the world’s leading corporations, SMEs and startups will flock to Hannover to showcase the current state of the art in key areas of the digital economy, including big data and analytics, cloud, mobile, and social business applications, IT security, and the Internet of Things. The featured Partner Country at CeBIT 2016 is Switzerland – a nation famed for its tremendous commitment to the development and deployment of digital technologies. Every year, the CeBIT Global Conferences is the centerpiece of the CeBIT conference programme. In the course of four days, around 200 international speakers from business and politics will discuss the latest trends shaping the digital world. The fifth and final day of the CeBIT Global Confer-
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ences is given over to the ‘Rock the Blog’ networking event for bloggers and marketing and PR specialists. With its lead theme of ‘d!conomy: join – create – succeed’, CeBIT 2016 once again puts the focus squarely on people and their role as deciders and creative designers, positioning them right at the centre of the processes that are driving the digital transformation. This year will also see the return of SCALE11 following its successful premiere in 2015. SCALE11 is a unique showcase that brings together entrepreneurs and innovative digital startups with established companies and investors. This year’s exhibitor lineup includes 250 international startups, who will present the latest digital and disruptive business models in a highly creative and inspiring setting.
A diverse range of additional events will be staged in collaboration with the Salesforce World Tour, the official partner of CeBIT 2016. For further information on CeBIT 2016, please visit the following website. www.cebit.de
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