2_0_DiscoverGermany_Issue36_March2016:Scan Magazine 1
Main image: Store Right top & middle: Rolex Lounge Bottom: Adrian Rösselet
Where tradition meets competence Buying high-class brand watches at a family business Whoever wants to buy a Rolex watch can do that only in licensed shops: Rösselet in Zug, Switzerland, is one of them. With a long tradition as watchmakers and sellers, the family-led business today focuses on exclusive watch and jewellery brands. Individual service and great competence is what customers can expect here when buying a watch that lasts a lifetime. TEXT: JESSICA HOLZHAUSEN I PHOTOS: ADRIAN RÖSSELET
More than 100 years ago, in May 1911, Arnold Cäsar Rösselet, a watchmaker from La Chaux-de-Fonds, decided to buy the watch shop of Julius Keiser in Zug. The canton then was one of the poorest and the buying price was therefore affordable. In the following years he and his son Werner established the business. Their soon loyal customers made it possible to survive two wars and the recessions of the interwar period. In 1953 Werner took over from his father and years later, in 1978, forwarded the business to his son Adrian. Today Rösselet is the oldest shop for watches and jewellery in the Canton of Zug. “Our tradition is very important because it proves that we can guarantee high quality – something that customers and watch
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manufacturers value today,” says Adrian Rösselet-Welti. Not only is the product’s quality important, but also the person selling it: Adrian Rösselet and his competent team know how to present watches, show their functions and can explain how every cogwheel grabs onto another.
dealers guarantee authenticity and know how to find the right watch for every customer, something to enjoy for a lifetime. Rösselet also sells Breitling, Tudor, Victorinox or Hermès.“What has changed in comparison to former times is, that we now have specialised on these exclusive brands and higher price levels,” explains Adrian Rösselet. Tudor or Hermès watches, for example, cost about 2,000 CHF. Rösselet also has jewellery on offer “that can be made according to what a customer would like to wear”.This is why prices here differ greatly. www.roesselet.ch
“What is important for me is to fulfil customers’ wishes according to budget, interests and demands,”emphasises Adrian Rösselet. Rolex and other high-class brands trust retailers like Rösselet because of their technical knowledge and special facilities. “Rolex as the number one watch stands for superb quality and continuity,” says Rösselet. “Rolex is contemporary, ageless and one of the few brands that can be worn when exercising or swimming.” Specialist
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