Discover Germany, Issue 32, November 2015

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Page 62

Fast track to digital leadership The digitalisation of society changes our way of thinking and acting. This development towards a digitally coined multichannel behaviour fundamentally requires new approaches from businesses. diconium is the perfect partner when it comes to supporting companies of all industries with their future-oriented digital transformations. Celebrating their 20-year-anniversary this year, diconium has more than one reason to celebrate as exciting expansion plans were announced. TEXT: NANE STEINHOFF I PHOTOS: DICONIUM/ WOLFGANG LIST

“We live digital commerce since 1995,“smiles Andreas Schwend, managing partner. The long and successful history of the German business diconium has its beginnings on a ski trip in Scheffau on the mountain ridge Wilder Kaiser where Andreas Schwend and Daniel Rebhorn met at the ages of 18 and 16. Within the scope of a dissertation, called ‘Introduction of an ERP system into a printing plant‘, they decided to found their own joint company. Thus, dmc digital media center GmbH was born in 1995. The first project of the business was a CD-ROM for the introduction of

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the Mercedes E-Class. Quickly, the company expanded into numerous other ventures. At the end of 2013, the duo decided to increasingly profile the activities of the group’s individual companies. Thus, they were all positioned in the market under the umbrella brand of‘diconium‘. A holistic solution provider “We are born digital and help companies in this field from initial strategy developing to the implementation process,“ Daniel Rebhorn, managing partner, explains. Today, five subsidiary companies stand for ‘dico-

nium‘. dmc commerce consultants is a business for strategy consulting services for digital commerce. It poses as a reliable process supporter for the digital transformation of brands, manufacturers and traders. The e-commerce service provider, dmc digital media center, develops technically innovative and creative solutions for online shops and e-business platforms for better e-commerce. Agency ro11 combines performance marketing and digital analytics with the goal of realising automated marketing campaigns. Embitel, on the other hand, comprises of expertise in the areas of embedded technology and e-business software development. With offices in Bangalore, London and Stuttgart, Embitel has grown to be one of the most successful outsourcing partners in the field of digitalcommerce. Perfectly timed for the company’s 20-year-anniversary this year, Andreas Schwend and Daniel Rebhorn are currently developing their fifth subsidiary