What sweet dreams are made of About one third of our lives are spend in bed. This equals 27 years or just under 10,000 days. Of course, everyone wants to feel good while regenerating and relaxing. With some top-notch pyjamas or silky soft undies by German nightwear and underwear specialist NOVILA, this becomes an easy task. TEXT: SONJA IRANI | PHOTOS: NOVILA Below: Lake Titisee
20 | Issue 31 | October 2015
Founded 1946 in South Germany’s TitiseeNeustadt, NOVILA GmbH can look back on almost 70 years as an independent nightwear and underwear supplier.“Now in our fourth generation as a family-led business, we are proud of the fact that we produce our garments exclusively in our own factories in Titisee-Neustadt and in the Czech Republic,”says Ralph Storz, CEO at NOVILA.“Unfortunately, in our globalised world, we are one of the last nightwear and underwear labels that still produces its garments in Germany. However, this unique advantage has also been our key success factor throughout the years.” Many big brands commission a licence, which means that 20-25 per cent of the licence fees are included in the end prices of their products. As a consequence, these products are either more expensive or significantly worse in quality. “We rather invest in our product