Main image & top: © Philip Baske
Essential but special
Above: A E P’s Alpha with Smart Flap in Blended Grey. © F.O. Bags GmbH
A E P (Action Expresses Priorities) is a design and fashion concept which combines innovative functionality with creative design methods. The Cologne-based business offers new approaches for daily challenges while putting sustainability at the core of their doings.
the flexible, contemporary, consciously acting and the active who like to be on the go – just like the team behind A E P. The fall/winter collection 2015 consists of the Alpha Series and the Beta Series in many different colours and sizes. From November onwards, the collection will also include a work bag and a weekender. All products are available online.
TEXT: NANE STEINHOFF I PHOTOS: PHILIP BASKE I F.O. BAGS GMBH
“Our bags are talented companions for modern and urban city dwellers whose functionality serves the individual needs of the wearer. Our aspiration is to constantly further develop our products in regards to functionality, sustainability and design,” Sven-Oliver Pink, co-founder, explains. Their designs equip for the constant change towards new lifestyles and working worlds. Today, not everyone works in full-time jobs and more and more people work as freelancers on different projects or let their private passions flow into their professional lives.“We change from leisure time to work and back. We need a smart companion which is able to transport all the things we need during the day. We need to feel comfortable with it whether at a business date in the morning, at lunch with colleagues or in the bar in the evening,”Pink notes. When A E P wasn’t able to find the perfect bag which offered a combination of aes-
14 | Issue 31 | October 2015
thetics, functionality and sustainability, the brand started to design their own bags. Thus, the distinctive, independent shape and design was born which fulfils many requirements of good, contemporary design: innovation, functionality, aesthetics and transparency. With a special emphasis on sustainability, A E P solely uses the best materials, such as fabrics made out of PETrecycled bottles. Like this, plastic waste finds a whole new utilisation and natural resources are saved. A E P constantly focuses on further improving their products while using the best possible and available materials. “We actively work towards designing our products and the entire production cycle in a more resource-saving and environment-friendly way,”Pink adds. A E P’s bags are a true life companion and a talented assistant for the modern, urban person whose functionality serves the wearer’s individual needs.They’re made for
Below: A E P’s Alpha Classic in Eclipse Blue. © F.O. Bags GmbH
www.aep-studio.com