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2_0_DiscoverGermany_August 2015_Issue29:Scan Magazine 1



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Discover Germany | Culture | Kid’s Corner

Her colourful, unusual and unique fashion for babies and children became so popular that Izabella had to assign a small familyowned tailor shop to sew her designs. “Babauba even became the fastest growing Facebook page in the category Austria/Fashion with over 30,000 fans,”Izabella says. She adds: “I’m happy that my specific taste of exceptional patterns and colours seems to be really popular.” Her collections impress with high quality materials, diverse combination options and exceptional exclusivity. Strictly limited to selling a small number per item, the collections are released in 12 to 24-week cycles. Due to the high demand, Babauba even created an invitation list: only those, who are registered on it, get the access link for the new collection in the first few days. “We don’t want that every child wears the same looking clothes,”Izabella explains.

From a mother, for mothers Blue dinosaurs, big-eyed owls, cute crocodiles and adorable monkeys – Babauba’s exclusive and colourful baby and children’s clothing lines are sure to light up parents’ and kids’ eyes alike. The Viennese label impresses with the highest quality, perfect workmanship and an affectionate selection of unique fabrics far off the mainstream. TEXT: NANE STEINHOFF | PHOTOS: ANA POZDERAC I KAROLINA HORNER I BABAUBA

“I’ve always loved colours and have constantly worn colourful clothes myself,” Izabella Csik, Babauba founder and mother of two, explains. She adds:“After I got my first child, I learned sewing with my friends and I immediately became addicted. I wanted to create clothes for my daughter that I couldn’t get on the high street.”Thus, jazzy colour- and pat-

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tern combinations quickly became Izabella’s trademark and more and more friends and people fell in love with her quirky designs.“The demand became so big that I founded my own company. It was always my dream to work creatively and I’m really grateful that I can now spend my life doing what I love,”Izabella notes.

Whether lively and jolly t-shirts, beanies, hoodies, skirts, jumpsuits, dresses or vests, Izabella’s creations are sure to bring a smile to parents’and childrens’faces alike.“We often hear that babies squeak when they see our designs and that older children start to ask questions about them. We believe that our clothes therefore foster communicative skills just like colourful toys,”Izabella says. She adds:“We simply seek to give pleasure to adults and children alike. We constantly improve and give our best to achieve this.” Main image: Izabella Csik, founder of Babauba. © Ana Pozderac Below, from left: ‘WildBlueMonkey-Set’ © Karolina Horner ‘FantiGirl’ © Babauba ‘Jumpsuit’ © Babauba ‘Kleidchen’ © Babauba