Discover Germany, Issue 29, August 2015

Page 45

2_0_DiscoverGermany_August 2015_Issue29:Scan Magazine 1

27/7/15

16:40

Page 45

Discover Germany | Focus on | Exclusive Eyewear

colour, pattern or simply the effect of a certain model. We try to offer a variety of different designs which are timeless and yet unique. After all, glasses are more than a mere optical aid. Our glasses are a valuable accessory to accentuate one’s individual personality or a certain look.” Numerous patents prove their high quality and functionality. With its extensive attention to detail and the constantly surprising and versatile designs, frost eyewear is something special and unconventional. Especially in times of mass production, this is important for many. Their models – all also available as sunglasses - are timeless and an anchor in our fast-paced world. Due to its exceptionalism, frost eyewear can be seen as key accessory at Berlin’s Fashion Week which reflects the strong focus of frost in the fashion sector. www.pm-frost.de/de/index.php www.facebook.com/frosteyewear

The freedom to reinvent oneself Glasses from frost eyewear are everything but normal: cosmopolitan, extroverted, optimistic and above all fashion trends. The unique design of each pair of glasses is a statement of one’s very individual personality. Creating significantly timeless design in our fast-paced world, frost impresses with its profound colour- and shape variety.

Top: Model NIXE made out of acetate. Photo: Claudia Wycisk. Make-Up: Carola Hickl (left) Model IKONE made out of metal. Photo: Claudia Wycisk. Make-Up: Carola Hickl (right) Below: Designer Marion Frost. Photo: PM Frost

TEXT: NANE STEINHOFF I PHOTOS: PM FROST I CLAUDIA WYCISK

Trained goldsmith Marion Frost and her husband Paris Frost created their own label in 1996. When Paris was unable to find fashionable glasses 20 years ago, Marion herself designed a pair for her husband and thus, the idea of creating an unique glasses collection was born. Since then, the couple has transformed frost into an international success. While the design and production entirely takes place in Germany’s Sasbach, the collections have found their way into shops in over 40 countries. However, the internationally well-established label is kept down-to-earth and is perceptible as an authentic brand. A great bond with the Black Forest is a substantial part of frost’s brand identity.

Designer Marion Frost impresses with her striving for uniqueness. The results are glitzy, eye-catching glasses far off from conformity. Unexpected details and uncommon materials are combined with technical innovation. Her designs are precise and static but yet dynamic and functional.Three collections of expressive and often extravagant acetate- and metal frames were designed for women and men from 30 years onwards. Exclusively handmade in the Black Forest, most modern technologies, such as 3D printing or plasma coating are used for the precise production process. “Our glasses reflect 20 years of craftsmanship,” Marion Frost notes. “People fall in love with our glasses because of its form,

Issue 29 | August 2015 | 45