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Karsten Schmidt-Hoensdorf Hospitality and branding are the proven strengths of Karsten Schmidt-Hoensdorf – IDA 14 in Zurich. A passionate advocate of sustainable, exciting and individual interior architecture for gastronomy and hotel businesses, he recognises their economic importance – after all, without hotels there’d be no international business and very little tourism! TEXT: SUZANNE SCHWARZ | TRANSLATION: EMMIE COLLINGE

As an interior designer, architect, consultant and art director, Karsten SchmidtHoensdorf’s portfolio is impressive. He’s currently working on a project in Warsaw for the Orbium Group after stints in Zurich, Geneva, Luxembourg and Manila, before moving on to Geneva once more, then Frankfurt and Singapore. Amongst his long-standing clients are a host of national and international brands, including Electrolux Schweiz, Sony, the VZ-Vermögens Zentrum-Agenturen, Mövenpick, Swissôtels amongst others. Alongside being a member of the four-strong jury of architect@work Zurich, another focus of his work revolves around the conception of shop-in-shop projects and international trade fair stands, with a high recognition value as well as a flexible program. In addition, IDA14 design and consult on an array

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of projects within the fields of art and culture, refurbish residential homes and apartments, as well as Zurich’s retail concept store, The Chair, which can be found in the trendyViaduktbögen. At Neuchâtel’s international hotel management school, Schmidt-Hoensdorf leads workshops on the topic of ‘how to efficiently and professionally carry out renovation and design processes’. His designs have huge appeal to the evergrowing segment of hotel guests whose careers are neither driven by wealth nor career aspirations, but are in fact led by their creative and intellectual competences. In the search for inspiration and unconventionality, for adventures and experimentation, they thrive on environments that drive them, inspire them, and support

their creativity. Largely well travelled, they’re successful urbanites from the world of finance, media, fashion and marketing with a large income – and equally large demands on their environments. Predominantly travelling alone or in small groups, they head to exhibitions or meetings, weddings or other occasions, and always search for the ideal place to stay. This is where Schmidt- Hoensdorf enthrals them, as the distinctive and unique character of his projects unites with the high quality aesthetics and artistry that he employs. Building in a metropolis Building in foreign cities sees SchmidtHoensdorf take complex, subtle, urban

Portrait: Karsten Schmidt-Hoensdorf. Photo: Alessandra Bolzonello