Discover Germany | Issue 24 | March 2015

Page 53

2_1_DiscoverGermany_March15_Issue24:Scan Magazine 1



Page 53

Discover Germany | Special Theme | CeBIT 2015

Main image: Management team with general manager Marcel Etzel (middle) Left: Technical details apiOmat Enterprise Middle: Graphics picturing connections made by apiOmat Enterprise

Mobile in business apiOmat Enterprise is a mobile middleware solution made in Germany Mobility, flexibility and speed are key words when talking about the future of business. And for that companies not only need a mobile strategy but also the right IT infrastructure that allows using business data whenever and wherever. Smartphones and tablets have become the new offices and soon wearables will find their way into workplaces. TEXT: JESSICA HOLZHAUSEN | PHOTOS: APIOMAT

apiOmat Enterprise makes integrated mobile business processes possible.“We mobilise complex business structures and processes by offering a mobile middleware as connector between existing IT-systems and mobile devices,”says Marcel Etzel head and founder of Apinauten GmbH and responsible for apiOmat Enterprise.The middleware can be directly installed in a company’s datacentre; the connectors create a secure linkage to the IT systems allowing employees to work with data via apps and websites no matter where they are. “We are an experienced but dynamic team working on the mobile market since the beginning

of the smartphone era,”says Marcel Etzel. After starting business with a small team in Jena, Marcel Etzel founded Apinauten GmbH in Leipzig in 2013. apiOmat Enterprise is the perfect base for mobile strategies. Developed completely in Germany it has the highest security standards when it comes to connecting IT systems and cloud services with mobile platforms. Data in a business context should not only be downloadable: Mobile devices have to become offices-to-go. “Employees today like to work more flexibly, choosing their own space, time and even preferred

hardware.”Transferring data and working in a mobile business network based on already existing IT systems is a rather complex challenge made easier with apiOmat Enterprise. Customisable modules not only create the necessary connections but can also be extended according to a company’s needs. A mobile infrastructure is the future of business. “Changing business structures in Europe, demographic changes and the challenges of disruptive business models have an impact on every company,”says Marcel Etzel. “The dynamics of our mobile world – whether they be related to devices or software – not only change business structures but complete branches. Every company has to find its own strategy answering the overall question of how to integrate new information technologies and appliances to increase productivity and gain competitive advantages.” apiOmat Enterprise allows customers to gain independence but also to reclaim security considering the necessary but sometimes frightening dynamics of mobile hardand software use, explains Etzel:“We help to make the transition towards a successful mobile enterprise.”

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