Discover Germany | Issue 24 | March 2015

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Special Theme

CeBIT 2015

Welcome to CeBIT 2015 On 16 March the most important trade fair for IT and digitalisation will begin in Hannover, Germany, with well over 3,500 companies from 70 different countries and more than 200,000 visitors as well as all the answers to questions on digital business. TEXT & PHOTOS: DEUTSCHE MESSE AG | TRANSLATION: EMMIE COLLINGE

CeBIT’s headline theme this year is‘d!conomy.’ A concept, described by the Federal Chancellor Angela Merkel in her opening speech as:“describing no less than the far reaching revolution through the digital transformation. It covers nearly all aspects of our leisure and work lives in both the business world and society.” CeBIT will reveal just how drastically the role of IT has changed. Whereas it was once the role of IT’s hardware and software to in-

crease the efficiency of businesses, now it is the catalyst for and driver of innovation in all branches of the economy.“Every firm, in every sector, must embrace digitisation,” says Oliver Frese, chair of the board of Deutschen Messe AG (German Trade Fairs), who are organising CeBIT.“Digitisation offers infinite opportunities to further develop traditional business models with completely new models for supply chains, breaking into established areas or completely new business through complete

Above: Oliver Frese, member of the board, Deutsche Messe AG, Hannover

digital thinking. Digital transformation is a strategic task for every enterprise.” The organisers have developed a tailormade offer, especially created for small and medium size businesses – from the special lounge at the trade fair for small to medium size businesses to the online tests for their degree of digitisation. www.cebit.com

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