2_1_DiscoverGermany_July2014_Issue16:Scan Magazine 1
Discover Germany | Special Theme | Fabulous Fashion
Left: Talbot Runhof Below: RIANI
at the right time," says Ulrich Schulte, head designer at RIANI. "In the future we can definitely count on seeing a lot more German fashions in shop windows across the globe.The German fashion industry relies on its exports in order to develop successfully and enhance its opportunities on the market," explains Thomas Rasch, the CEO of GermanFashion. "However, there are certain things to keep in mind. While great designs are certainly a contributing factor to success, it’s vital to possess the relevant know-how of customs and trade law, textile labelling, contracting rights etc. Of course, behind every successful collection, there’s a lot of hard work."
But what is it about German design that attracts the sophisticated Russian, the stylish Turkish population and the evergrowing Asian crowd that sport our brands? "German fashions aren’t designed with the oligarch’s wife in mind,
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instead they’re aimed at emancipated women who are at the peak of their lives – and there’s more and more of these women in countries with expanding middle classes. German designers have always had that special ability to nail a trend
GermanFashion Modeverband Deutschland e.V. represents the interests of the German fashion industry, particularly manufacturers of male and female outerwear, sportswear and workwear. www.germanfashion.net
Discover Germany promotes German, Swiss & Austrian Design, Tourism, Food, Culture and Business.