Discover Germany, Switzerland & Austria
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Design
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Swiss Design Scene
Inderbitzin's multicultural upbringing - shaped by years spent in Mexico, Switzerland, the U.S., 16
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Issue 126
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February 2025
Portugal, Germany, and Sweden - and his experience working for global brands gave him a keen international perspective. This perspecRoberto Inderbitzin.
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Beginning his career as a polymechanic apprentice, working hands-on in the engineering world, the trajectory of REFRAME founder J. Roberto Inderbitzin could easily have remained industrial. "But my heart was always drawn to creating, shaping, and finding new solutions," Inderbitzin remembers. That passion remained, and in 2010, he completed his Master of Design at Zurich University of the Arts.
tive also fuelled his vision when he founded his design studio, REFRAME. "I aim to create products and experiences that are functional, relevant, long-lasting, and emotionally engaging - helping businesses drive innovation and growth locally and around the world," he explains. "The name REFRAME reflects my belief that it's often not about inventing something entirely new but rather adopting a new perspective to uncover solutions that have remained hidden until now. By 'reframing' problems, innovative approaches emerge that address the core of a challenge and deliver bold, fresh answers." "Sometimes, we don't need to reinvent the wheel - just make it roll smoother." A good question to ask yourself is: What existing resources or technology can we leverage?
TEXT: MARILENA STRACKEI
Zurich-based design studio REFRAME works with groundbreaking start-ups and global leaders like JURA, FIFA, ETH Zurich, and MIGROS. We talked to REFRAME's founder about how the studio uses creativity, precision and a global perspective to transform products and brands, turning challenges into significant opportunities.
PHOTOS: OLIVER RUST
TURNING CHALLENGES INTO OPPORTUNITIES: THE TRANSFORMATIVE POWER OF DESIGN