GREENSTATE AG: REVOLUTIONISING VERTICAL FARMING AND FINANCE WITH ARTIFICIAL INTELLIGENCE GreenState AG is a modular and vertical farming company based in Winterthur, Switzerland. It has various branches including a vertical farm in Neuhausen am Rheinfall, a financial institution in Triesen, Liechtenstein, and a software development company in Novi Sad, Serbia.
has successfully built a decentralised, digital, cloud-based operating system where herbs are grown using digital recipes managed by artificial intelligence.
Recently, the company has also established a special purpose vehicle company in Dubai to launch fully sustainable vertical farms powered by solar panels and energy storage batteries.
GreenState AG is now expanding its plans to build the first ‘zero CO2 emissions/ zero food waste’ farm in the United Arab Emirates, powered by solar panels. It will integrate power consumption into the digital cloud solution, allowing artificial intelligence to learn how to optimise solar energy utilisation in vertical farming.
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GreenState AG has already established its flagship farm in Neuhausen am Rheinfall, with a current production capacity of 2.5 tons of herbs and microgreens per month. It
PHOTOS: GREENSTATE AG
The outcome was astounding. More than 17,000 people contacted GreenState AG, expressing interest in its business model, services, products, and software development. Over 600 individuals invested in the company, resulting in a total raised capital of almost 10 million Swiss francs.
www.greenstate.ch
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The focus was on creating ‘digital recipes' for different crops, comparing inputs, outputs, and growing conditions to achieve maximum capacity. While human interaction would still be vital for control and traditional farming expertise, the system was designed to be remote, borderless, and operational 24/7. This would allow farmers to
To attract investors, Mr. Grgur and GreenState AG utilised artificial intelligence once again, this time through partnerships with Google and Meta (Facebook). They implemented a strategy of feeding the platforms with data to target the perfect investor profile through thousands of marketing ads with various variations.
TEXT: SILKE HENKELE
To ensure business success, the company's founder and CEO, Mr. Arsenije Grgur, made a bold decision in February 2021 to focus on artificial intelligence. The initial goal was to develop a fully autonomous, decentralised, cloud-based operating system for vertical farming. This system would enable farms from around the world to join and exchange data based on their farming experiences.
manage their farms from anywhere in the world and benefit from shared data.